Here we can see hosts are bumping up against the limit of this section with 60% of hosts using more than 400 characters. In other words, how many characters of the 500 are hosts using? First, we’ll have a look at the distribution of length of just the description section. Hosts are limited to 500 characters for the description section but are free to go beyond that for the other sections. Hosts fill out the guest access and other things to note sections more deliberately. As we’ll see later many hosts are likely using the space section as spillover when they hit the maximum characters allowed for the description section. The space is filled out the second most often, followed by guest access and finally other things to note. Unsurprisingly, almost every listing has description filled out. To uncover which sections Airbnb hosts are using, we’ll present the number of listings with these sections filled out as a percentage of all listings. Which Airbnb description sections are hosts using? The entire code used for this analysis can be found on the github repo for this project. One step of note was to replace single words with multi-word terms where it made sense to do so. I pre-processed the text extensively to generate relevant insights. We’ll explore how often hosts are using the sections above, how long descriptions are, and what they are including in them. Namely Los Angeles, New York, Dallas, Miami and Colorado Springs. Anything else the guest needs to know about during their stay goes here.įor this analysis, I’ll conduct text mining on ~12k listings I scraped from a few cities chosen at a random. Other things to note: this is a catchall section.Guest access: this is where to include details on what the guest will have access to during their stay and how they will access the property in general.This can include room-by-room descriptions, details about amenities, check-in/check-out details, house rules and extra charges and fees. The space: here hosts describe the listing in greater detail.Include the unique selling propositions that will entice guests to book with you Description: this is where to expand on the listing name.The sections of the Airbnb description are as follows: The Airbnb platform now provides four sections to help describe your listing. What are the sections of an Airbnb description?
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